EKLUND EKLUND is a Stockholm based brand founded by Johanna Eklund. EKLUND EKLUND is a reaction to the fashion industry and the beauty and gender norms creating nonseasonal humanwear for everyone.

It's a mix of couture and merch, humour and seriousness, of memories and new takes on them.

It's fun. It's bold. It's yellow.
It's eklund eklund.

Feel free to contact me at johanna@eklundeklund.eu